Corporate Communication of Qantas Group-Free-Samples for Students

Question: Identify and strategicallyanalysecorporate reputations and the characteristics of their identities. Answer: Introduction: Jetstar Airways is an airline service company of the Qantas Group operating in Australia. With the low cost facilities and the recognition of the brand, Jetstar has been able to have a recognized position in the sector (Jiang, 2013). The case study of the company of Jetstar in the report forecasts the corporate reputation that it holds in the Australian market. It also elaborates the various means by which the company can be affected with the various incorporations that the organization makes. It thereby suggests the actions that the company could undertake in order to frame its corporate image. The report represents the importance of stakeholder theory for every company and the relevance of the stakeholders who serve to be the basis for influencing the perception about the organization as a whole. Company background: Jetstar Airways Pty Ltd., commonly known as Jetstar is the low-cost airlines operating in Australia with its headquarters at Melbourne. The airline was establishes in 2003 in response to the threats posed by the other low-cost airline Virgin Australia. The company is owned by the Qantas and carries about 8.5% of the total passengers travelling to and from Australia ("Jetstar Airways - Australia | Jetstar", 2018). It operates about 4000 flight a week and has branches in New Zealand, Japan, Singapore and Vietnam ("Jetstar Airways - Australia | Jetstar", 2018). The airline operates both nationally and internationally with its base at Melbourne Airport. The company has a mixed fleet of the Boeing 787 Dreamliner and the A320 family that serves within and across nations. PEST analysis: Being a part of the airline industry, the various factors that are affecting the market of the Jetstar airways are as follows: Political factors- Australia being a politically stable nation, has rendered to the smooth operations of Jetstar airlines ("Australia still home for Qantas", 2018). The country has a wide network of trade and business that has benefitted the company to a significant extent. This has enriched the economy of both the nation and the airline company. The tourism industry that the country has been promoting has a positive impact on the airlines that would incur profits for them and bring to them more number of customers as well. Economic factors- due to the impact of the global economic crisis, the world travel market has been affected badly. The global passengers traffic has not been increasing more than 4% (Homsombat, Lei Fu, 2014). The increase in fuel price has also been affecting the business. This hampers the company to sustain its main aim of having low fares for the travelers. Social factors- the changes in family and job structures affect the airline industry to a significant extent. Thus, the company has to constantly formulate policies accordingly. People have to opt for multiple flights in a day due to work purposes. This is beneficial for the company. Moreover, the acceptance level of low-cost air travels within customers has enabled the Jetstar airways to hold a good reputation. It has also opened up doors for the company to offer premium class travelling services. Technological factors- due to the advancement of technology, it has smoothen the processes of airline industry. Online ticket bookings have become very effective for both ends (Dodgson, 2018). In addition to this, the Jetstar airline has been able to apply satellite technology based on global landing system. Thus, it can be analyzed that the performance of the Jetstar company has been able to perform its activities smoothly and in accordance to customer benefits due to the various factors that has accelerated its sustenance and performance significantly. Organization structure: The chief executive officer of the Qantas Group that owns Jetstar airlines is Gareth Evans and Dean serves to be the CEO of Jetstar Australia and New Zealand ("Jetstar Airways - Australia | Jetstar", 2018). They have an organized executive team that works collaboratively for the success of the company. The company has code share agreements with the American Airlines, the Emirates, Japan Airlines, Jin Air, Latam Chile and Qantas. The company owns various stakes in the Asia-Pacific region and partners with local investors to overcome foreign ownerships, traffic right restrictions and reduce the capital investment. Stakeholder theory: The theory of organizational management and ethics that frame the core of the business processes accumulatively connotes to the Stakeholder theory. It addresses to the morals and values that must be considered in organizational management. The stakeholder theory reflects the various principles on which each organization must work in to aid to the interests of the people who really matters for the company functioning. These people are the stakeholders for the companies. Stakeholder theory justifies the role of the core groups involved in the business and its success that includes the employees, customers, suppliers, political groups, government officials, financiers, trade associations and trade unions (Harrison Wicks, 2013). All these people have the capacity to affect the business renderings and thus they are very important for its performance. The two aspects of the stakeholder theory are normative, that defines the specific stakeholders of the organizations and the descriptive, t hat examines the various conditions on which the manager of the companies treats the groups as stakeholders. These are called the identification and salience aspects of the theory. The theory has been criticized on multiple grounds but has been very successful in the business ethics perspective. The stakeholder theory has been widely used to assess the corporate social responsibility of the companies and is applicable to all types of industries. The theory has been very beneficial to complement management issues relating to the social, organizational and individual dilemmas. Stakeholders of the organization: The head of the airport partnerships at Jetstar stated that partnership lies in the DNA of them. He connoted that business partnerships play a very important role in the development of airline industry. The Jetstar airline has three core dual brand partners, 46 codeshare and interlines partnerships. Apart from the internal stakeholders being the employees, managers and other operating people, the company considers the customers to be the most valued stakeholders. Leaving put the suppliers, investors and government, the community leaders and the tourism and business officials serve to be the stakeholders of the company. The multiple alliances that the company aims to have in the Asia-Pacific region also account to be the stakeholders for it Corporate Reputation Theory The corporate reputation theory explains that every company has their image in the eyes of the stakeholders of the company. These stakeholders have their own perception about the image of the company. This may be positive or negative. In the case of big companies, the Corporate Reputation plays a very important role. This is also known as the goodwill of the company. The companies spend mainly in areas of CSR to increase the goodwill (Cornelissen Cornelissen, 2017). Goodwill is one of the intangible assets of the company. It is not perceived by senses but it is understood by the general perception of the people in the company. The stakeholders of a company include the customers, the investors, the suppliers, the vendors, the various tertiary companies working with the company and also the employees. The company must have a very stable corporate goodwill that will help the company in gaining new customers, increasing the number of investors, retaining employees and have better relati onship with the vendors (Walker, 2010).. The CSR activities on various levels such as Profit, People, and Planet, helps in gaining more investors, making employees more productive and gaining goodwill. Company behavior and Activities The company is known for its very low pricing of air tickets. The company in its website also offers the customer a 10% decrease in price if they find any company offering lesser price. Therefore, the people of the country has a perception about the company that it is budget and pocket friendly. The company has various Corporate Social Responsibilities schemes that it performs either single handedly or in collaboration with other companies. The company has a partnership with World vision which has humanitarian relief projects. The people who are living in poverty, especially the kids are provided assistance to achieve a better future (Newsroom.jetstar.com, 2018). It works not only within the borders of Australia but in various countries in between which the company operates flights including Cambodia, Indonesia, Myanmar, Thailand and Vietnam. The company has a program for startups and projects that will enrich the life of the local communities. Two initiatives are listed in this order Flying Start New Zealand and Flying Start Australia. The company has a number of initiatives and programs that endeavor in reducing the effects on environment. The Fly Carbon Neutral Program, in which the passengers of the company can choose to fly carbon neutral, in which the contribution is used to buy verified carbon offset projects around the world. New aircrafts which are brought are fuel efficient and also the flight strategy is revised to support sustainability. The company has a smart and professional team for corporate communication process and media relations. This team handles the internal, external and social media communications. A single team performing all the communication activities makes it easier and simple. The team has its presence in various countries such as Australia, New Zealand, Japan and Singapore. The corporate communication strategy is to protect and promote the brand. The Corporate Reputation of the Company The company has carefully built its image in a way that in case of budget airlines people will be thinking immediately of this brand. It has been seen that the remembrance factor of the company in the customers mind is very high, especially the customers who prefer to travel in budget flights. The company promises a 10% lower price if the customer finds any other company offering tickets at a lesser price. Therefore, the company has its own strategy towards brand placement. It has placed the brand in the low budget airlines category but provides many offers and amenities which are usually provided by the costly airlines. In spite of providing the customers with very less amount of ticket price the company takes part in various corporate social responsibility activities which helps the company in gaining goodwill from the customers and the investors. The investors of the company are also amused by the fact that the company is growing quite fast and has its presence in a number of countries including New Zealand and Singapore apart from Australia. The customers have a strong positive perception about the company because of its lower price and various initiatives like reduction of carbon emission, helping the poor children and supporting the startups and projects across the country and in other countries. According to the company website Jetstar is committed to helping their employees find a work-life balance that suits them. As part of this, we give our team access to a range of finance, health and wellbeing programs to assist with achieving balance and managing stress, fatigue and finances. We also provide free access to an Employee Assistance Program. Also the staffs and their family gets to travel for highly discounted prices. This makes working at the company a rewarding experience (Jetstar.com, 2018). Implication, Conclusion and Recommendation Therefore, it is evident from the above analysis about the various aspects of the company including its corporate social responsibility, corporate communication and corporate reputation, that the company is well ahead of many of its competitors in many of these aspects. By CSR activities it has established its goodwill in a strong way. By building up a separate, dedicated, professional and compact team for corporate communication it had excelled in the process and also developed its corporate reputation. A few recommendations however can be given for the company which will further help in boosting its image. One is to expand its bases to more countries and increase the number of destinations. Second is to hire a brand ambassador who will help in boosting the companys image. Third is to advertise the CSR activities so that more people may come to know about these. All these activities will help the company in increasing its business further. References Cornelissen, J., Cornelissen, J. P. (2017).Corporate communication: A guide to theory and practice. Sage. Dodgson, M. (2018). Technological collaboration in industry: strategy, policy and internationalization in innovation (Vol. 11). Routledge. Easdown, G. (2007). Australia still home for Qantas. Heraldsun.com.au. Retrieved 10 April 2018, from https://www.heraldsun.com.au/businessold/australia-still-home-for-qantas/news-story/43dd8dc34c8d0fff992ccda6abce8e24?sv=654f662e6512c81c00fce9d530751210 Harrison, J. S., Wicks, A. C. (2013). Stakeholder theory, value, and firm performance. Business ethics quarterly, 23(1), 97-124. Homsombat, W., Lei, Z., Fu, X. (2014). Competitive effects of the airlines-within-airlines strategyPricing and route entry patterns. Transportation Research Part E: Logistics and Transportation Review, 63, 1-16. Jetstar.com. (2018).Recognition and Benefits.Jetstar. Retrieved 10 April 2018, from https://www.jetstar.com/au/en/careerportal/home/life-at-jetstar/recognition-and-benefits Jiang, H. (2013). Service quality of low-cost long-haul airlinesThe case of Jetstar Airways and AirAsia X. Journal of Air Transport Management, 26, 20-24. Newsroom.jetstar.com. (2018).Community and sustainability.Community and sustainability. Retrieved 10 April 2018, from https://newsroom.jetstar.com/community-and-sustainability/ Walker, K. (2010). A systematic review of the corporate reputation literature: Definition, measurement, and theory.Corporate reputation review,12(4), 357-387.

The Outsiders Essays - Literature, Fiction, Culture, Films

The Outsiders The Outsiders In this book analysis, about the book ?The Outsiders? by S. E. Hinton I will discuss character and plot development, as well as the setting, the author's style and my opinions about the book. In this part of the analysis I will give some information about the subjects of the book, and about the author. The author wrote the story when she was just 16 years old, in the 1950s. The book was successful, and it was sold, and still being sold, in many copies as a young adults novel. There was a movie made about it, and today there are still many schools that use this book in junior high and high schools for English classes. There were plays made about the book too. The Outsiders is about a gang. They live in a city in Oklahoma. Ponyboy Curtis, a 14 year old greaser, tells the story. Other characters include Sodapop and Darry, Ponyboy's brothers, Johnny, Dallas, and Two- Bit, that were also gang members and Ponyboy's friends. This story deals with two forms of social classes: the socs, the rich kids, and the greasers, the poor kids. The socs go around looking for trouble and greasers to beat up, and then the greasers are blamed for it, because they are poor and cannot affect the authorities. I hope you would enjoy and learn something about the book from reading this analysis. Plot Development The plot development in the book, ?The Outsiders? by S.E. Hinton, was easy to follow. In this part of the book analysis I will give some more details about the plot development. There were no hooks or hurdles in the beginning of the book, the first sentence starts right away with the plot?without any forewords. This is the beginning of the first sentence: ? When I stepped out into the bright sunlight from the darkness of the movie house...? (page 9). As you can see, it goes straight to the point without any prologues or any kind of introduction. The plot development in the middle of the story was sensible and easy to understand. It was clear and simple, and the events have occurred in a reasonable order. The ending of the story was a bit expected. I anticipated the death of Johnny because a broken neck usually means death. The death of Dally was not as predictable as Johnny's death because it was said that: ?He was tougher than the rest of us?tougher, colder, meaner.? (page 19). I did not think that such a tough person would get himself killed because of a death of a friend, although it was said a short time before the death of Dally that: ?Johnny was the only thing Dally loved.? (page 160). The climaxes at the end of the story were the deaths of Johnny and Dally. Here are quotations about the deaths: Johnny's death: ?The pillow seemed to sink a little, and Johnny died.? (page 157). Dally's death: ?He was jerked half around by the impact of the bullets, then slowly crumpled with a look of grim triumph on his face. He was dead before he hit the ground.? (page 162). To conclude I can say that the plot development was simple and easy to understand and to follow. The author organized it in a way that fits the actual content of the plot. Character Development The characters in the book, ?The Outsiders? by S.E. Hinton, were not very heroic?they were just humans?it was easy to believe that this is the way they should be. The characters in the plot give the reader a feeling this can be a true story. The author has created the personality of the characters through the descriptions of Ponyboy?the narrator?and through their actions. Following are some examples of these methods of getting familiar with a character. Here is an example for a description of Ponyboy: ?Steve Randle was seventeen, tall and lean, with thick greasy hair he kept combed in complicated swirls. He was cocky, smart, and Soda's best buddy since grade school. Steve's specialty was cars...? (page 17). The reader can find this kind of descriptions almost everywhere in the story, but especially in the beginning. I think the author

Free sample - Discussions on Psychological Theory. translation missing

Discussions on Psychological Theory. Discussions on Psychological TheoryPresent paper deals with the discussions of the psychological theory and its main principles. According to this theory, usage of drugs and people’s addiction to them can be explained by different factors. The first case under discussion is usage of drugs because of two main factors contributing it. They are reinforcement and personal problems. I completely agree that the positive reinforcement is one of the key factors, making people use drugs. Pleasurable sensations, accruing after drug usage is the main reason of the desire to get drugs again and again. That is why, all people who are addicted to drugs, explain their addiction by this reason. The next motivation for the drug abuse is problems in the emotional life. When people have certain emotional or personal troubles, such as problems in family or relationships, they suppose that drugs are the only way out that can help them to escape from reality. The next point under discussion is drug addiction due to the inadequate personality. People, having the features of the inadequate personality experience low self-respect and feel constant failure of life. As a result they are more apt to become addicted to drugs. I can not agree more with this fact, as in our life there are quite many examples when individuals who are not satisfied with their life try to change this situation with the help of drugs. They think that only under the influence of drugs they can feel more self-confident and successful. The final topic of drug abuse reasons is unawareness of people about the negative effects of such addicting and absence of will power. In this case, the factor of negative reinforcement occurs. Very often, people, suffering from unbearable pains start using drugs in order to decrease pain and unpleasant feelings. They do it without complete understanding of the results, as the only motivation for them is pain relief. Weak will power or its complete absence is very significant factor that should be mentioned. People who are lack of will power have more chances to get into drug dependence. For such people it is very difficult to resist the temptation of drug usage, especially when they are influenced by the friends who are already abused by drugs.

How to Negotiate Your Salary in an Interview

How to Negotiate Your Salary in an Interview In negotiations, the first person to blink usually loses. The same goes for salary negotiations. If you name a number first, you’ll never know how high the hiring manager might have gone to win you. Here are five sneaky ways an interviewer will get you to answer the money question, and how to avoid them.Q: â€Å"What is the salary range you’re expecting?†Your ideal answer: â€Å"I’d like to get a better sense of the requirements before I commit to a number. Just so I can make sure I have a sense of what you need.†Q: â€Å"How much did you make at your last job?†Your ideal answer:  Don’t answer it. Say instead: â€Å"First I want to make sure I understand the ways in which this position’s responsibilities will differ from those of my former position. Let’s discuss the details before we agree on a fair amount.†Q: â€Å"What are you hoping for in terms of salary?†Your ideal answer:  This is basically the sa me as the first question. If they’ve already asked some version of this, try this answer, and keep deflecting: â€Å"I’m sure whatever you’re offering will be commensurate with the going market rate for this position.† This puts the burden of fairness on them.Q: â€Å"In order to make you an offer, I’ll need to know your requirements.†Your ideal answer:  False! Resist! Deflect again! How about: â€Å"Let’s start with what you have budgeted for this position and then we can discuss from there.†Q: â€Å"Why don’t you want to disclose your salary requirements?†Your ideal answer:  This is quite the bold one, and not all that common. At this point, it’s okay to fight fire with fire. Try: â€Å"I’d really like to get a sense of what this position is worth to your company before I make any commitments.†As tough as it is to be tough, it will pay out in the long run. You may feel awkward about taki ng such a hard line, but your interviewer will respect you as someone not to be trifled with. You might even win yourself the offer with your negotiating prowess.

Child Rearing in America Case Study Example | Topics and Well Written Essays - 1500 words

Child Rearing in America - Case Study Example According to Annette Lareau, the central factors of family life cohere to form a cultural logic of child rearing which stresses the intensive nurturing of children in the contemporary social situation. "In this historical moment, middle-class parents tend to adopt a cultural logic of child rearing that stresses the concerted cultivation of children. Working-class and poor parents, by contrast, tend to undertake the accomplishment of natural growth. In the accomplishment of natural growth, children experience long stretches of leisure time, child-initiated play, clear boundaries between adults and children and daily confrontations with kin." (Lareau, 2003, p 3). Christopher Davis was born and brought up as the son of middle-class parents and his birth and nurturing demonstrate the state of affairs with child rearing in the contemporary America. Christopher Davis was born in 2004 while his mother, Susan, was eighteen years of age and was pursuing her Bachelor's degree. All through her pregnancy period, Susan attended college and she never dedicated time for the nurturing of the baby. ... The family under investigation belonged to middle-class Blacks and their experience with child rearing suggests the influence of class difference on the shaping of individuals in the families. "It is the class differences and how they are enacted in family life and child rearing that shape the ways children view themselves in relation to the rest of the world." (Lareau, 2003, p 4). Therefore, the paper undertakes an essential qualitative analysis of the case of Christopher Davis in an attempt to achieve a deeper knowledge of issues to educational practice. The research problem in this qualitative research case study is the issues connected with child rearing and the example of Christopher Davis illustrates these issues most effectively. The case study reported in the paper primarily focuses on parental involvement, child-rearing practices and academic achievement on the basis of the specific case of Christopher Davis. Research Design and Methods This research study undertakes an analysis of the specific case of Christopher Davis who confronts several pertinent issues of child rearing. The subject of this qualitative research case study Christopher Davis (Chris) who is son to Susan and John and they live in Brooklyn, New York. Chris has 2 bothers that look up to him. Christopher Davis is the perfect selection for an analysis of the pertinent issues concerning child rearing as he faced some of the most important nurturing problems in his short life. The research reported in this paper undertook personal interviews with the family of Chris. A reflective analysis of the life experience of Chris in his development and education suggests that child rearing is one of the most essential

Crime in Context (SC2032C) Essay Example | Topics and Well Written Essays - 2000 words

Crime in Context (SC2032C) - Essay Example What is interesting about this form of crime is that, due to its sheer effects and implications on many other fields of studies, it is no longer viewed just as a part of criminology, or not even just as sociology, but is also involved in other fields like economic, anthropology, law political science and history (Klaus von Lampe 2006). Suffice it to say that it has become a discipline itself, and is studied as a separate and special field of study, having its own literature and figures for study and analysis. Academic sources are drawn from all sorts of fields, and likewise, it has influenced many areas of national and international interaction, especially with the advancement in modern technology (Fiorentini, G & Peltzman, S. 1995). This paper aims at laying down a foundation to the study of organised crime, touching upon its many definitions and theories, its types and their effects on modern as well as historic human societies, and methods and procedures to regulate and control the spread and effects of operations that have been established as organised crime. Definitions: during the study of crime over the past ... The term organised crime was first coined by the Chicago Crime Commission in 1919 (Concept and Theory of Organised Crime in the USA 1999). Since then, this type of crime has taken up different forms and methodologies, depending upon the time in history, the places and cultures associated with it, and the effects it has as a result of the criminal activities of its doers. There is no one crime type that can be labeled as organised crime (Donald R. 1972). However, whatever the scenario, there are certain basic underlying characteristics that are true to all its forms. Broadly speaking, organised crime can be defined as the activities and operations undertaken by a group of criminals who have a hierarchically structured party, monetary acquisitions and funding, and political influences and backup to support their varied interests, involving a rampant use of violence to protect those interests (Wikipedia 2007). In short, as defined by the US Organised Crime Control Act of 1970, organized crime is "The unlawful activities of ... a highly organised, disciplined association...". Studying the various definitions of organised crime is in effect studying the different natures and perspectives in which this type of crime occurs, because each incident in itself has the potential to mold how organised crime is viewed and how it can be controlled. Different sources, according to the kind of facts and figures and data they have collected during their study, put forward different aspects of the crime. One form of the crime could be for supplying

Communication and interpersonal interactions Essay Example for Free

Communication and interpersonal interactions Essay Explain strategies used in health and social care environments to overcome barriers to effective communication and interpersonal interactions Sometimes in health and social care, professionals find it hard to be able to communicate with patients and clients because of reasons such as disabilities. Sometimes people with certain disabilities need help and support in order to communicate with professionals effectively. People with learning difficulties may need to have a advocate with them who talks behalf of the person who may feel nervous or uncomfortable because they have learning difficulty. They may also feel confused because of the terminology that the professionals may use that the patient may not understand. There are also many types of services that help people with disabilities in order to interact effectively with the professionals such as, signers, translators, physiologists, and mentors. Some patients or clients may have different types of disabilities such as being death. People who have ear imperilment often have signers who will sign whatever is being said by the professional and to the patient who is unable to hear to be able to interact effectively with what is being said by the professional. People who are unable to speak English will have a translator with them who is someone who translates one language into another for the patient so the patient and professional is able to communicate with each other. Some patients use some forms of technologies such as hearing aids and mobile phones to be able to text and communicate. Hearing aids are made for people with hearing imperment, to be able to hear clearly by adjusting the volume to a good level to be able to help them hear clearly. Texting is also another form of communication as some people that are death may prefer communicating with professionals through text. Patients and clients may have preffered languages which may include first language, braile, makaton and sign. People that are paralised E. G. Steven Hawkins, they would use a makaton to be able to communicate which is a language programme for people who are not able to speak efficiently that patients may use to be able to communicate with professionals. Another form of preferred language may be first language, people who speak more than 1 language may prefer speaking their own language with a professional that speaks it too as they may feel that they are able to communicate better with their first language. People who are blind will use a braille which is a form of system that has alphabets of dots which can be read through touch. People with visual impairment will use a braille that needs to be provided to them by professionals to be able to communicate with them. Active listening is also another strategy that is used to interact effectively as it can show a clear understanding of what has being said. Active listening involves listening to patients and then reflecting back on what has been said to make it clear the message they have received is understood. As a individual, all patients have the right to be treated in a caring way by the service workers that they access. Health professions support patients and clients in many ways such as promoting rights, maintaining empowerment, and maintaining confidenialty. Maintain confidentiality under the act of confidentiality y is very important and MUST be maintained to all patients and clients of care and under the law. All patients and clients have the right to confidentiality meaning they have the right to access what information is being held by them, to change any inaccurate information, and to have the right to private information being locked up safely where know one can access. All health professions maintain confidentiality by storing private information about patients in a safe place, not sharing or talking about anyones information with people from outside other than colleagues. Professionals also make sure that they maintain confidentiality by giving patients and clients privacy to be able to have their own personal space. When services users access services, professionals try their best to make them feel pleased about the service so they try the best as they can to make patients feel like they are at home by maintaining empowerment. Empowerment means being able to give choices of freedom to be able to make patients feel pleased about the service and happy. All professionals are aware that everyone has individual differences such as religion, so they make sure that they provide different types of choices to people from different religions such as Muslims and also provide different types of choices according to peoples preferences.