BlackBerry Company and E-business

BlackBerry Company and E-business BlackBerry Company Nov 15, 2018 in Coursework Introduction BlackBerry Company rebranded since 2003 as Research in Motion Limited is one of the Canadian based wireless and Telecommunication Companies. The company has made several equipments starting from Blackberry smart phones and tablets and it was founded by Mike Lazaridis in 1984. The company worked with several companies such as Sony Erikson in order to develop some Internet Technologies such as Email Network and two-way paging system up to 1998. Since then, the company has introduced several modern technology devices that have hit the market by not only being used by the businessmen but also by government representatices. In our business report, the current and future use of Internet Technologies of the Blackberry company will be discussed and analysed. The E-business background based on various theories and frameworks, e-marketing analysis of the company, Web-design and business to business analysis will be addressed as well. Moreover, the social networking /web 2.0 applications by the company will be discussed before providing conclusion and recommendation remarks to the company. E-business Background Electronic business is the process of doing business electronically and it is more demanding than electronic commerce. In most cases electronic business possesses broader scope of all electronically enabled businesses such as business to business, business to consumer and even business to public sector. The word was coined by the IBM CEO, Mr. Lou Gerstner who began to define and analyze the idea of network based computing. According to the World Wide Web theory, several adverts placed by the company through the web did better than those placed on catalog-based sales boards (Boone Kurtz 2012). The advert promoted new sales level and hence various companies including BlackBerry and IBM decided to develop the E-business website through the website. Other business found that the website was a good site for placing customer service information such as location of products, corporate images and vacancies. As the website expanded, Internet business developed through other companies such as Amazon and eBay.